Cultivating quality in higher education requires continuous commitment to guarantee excellence in university operations, especially in the aspects of teaching, learning, research and service to the community. Through a clearly communicated vision and mission, the emphasis on the importance of quality and excellence will be understood by the university's internal stakeholders. Continuous leadership-driven commitments and initiatives need to be translated through resource support and training. Although the focus of higher education is on teaching and learning, it does not mean that the need to cultivate quality is only placed on the shoulders of academic staff. In fact, support staff need to be involved starting from the planning stage, implementation up to the evaluation stage. Togetherness needs to be fostered in every quality management process at the university. Students also play a role in ensuring that the quality of teaching and learning is maximised. Encouragement in providing continuous feedback by students on academic programmes, courses and research activities is very significant to enable the input provided to be used and related processes to be improved from time to time. In an era that relies on data- driven decision making , the use of data in making accurate decisions is very helpful because any action to be taken is based on authentic evidence. Apart from that, innovation and research in teaching and learning also reflect the quality achieved in a university. If there is no effort made, the effect will be on the students because the lecturers are still in the old notch and do not want to keep up with the times. In the meantime, recognition and rewards are also a mechanism to motivate staff and students who show commitment to quality and excellence. Initiatives such as creating an award programme become a catalyst for staff and students to be more competitive and foster an attitude of giving the best in whatever they do. The success they achieved is a reflection of the university's determination to uphold quality. Effective communication is the most important aspect. Transparency in communicating information about quality initiatives and evaluation results are clearly communicated to all stakeholders. Dialogue sessions, meetings and open discussions become a platform for staff and students to propose suggestions. Old and new staff in the service need to be given continuous exposure so that they have a common understanding of what the university wants to achieve. In conclusion, the culture of quality in higher education is an important element in ensuring that universities can achieve academic excellence and be respected globally. By taking proactive and effective actions, the university will be able to maintain excellence thus improving the quality of education and producing graduates who are competitive and highly skilled.

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Date of Input: 01/07/2024 | Updated: 01/07/2024 | aidawati